Came across this article this morning: http://www.forbes.com/sites/jillcastellano/2015/06/22/social-media-is-the-new-battle-ground-for-college-binge-drinking/2/.

Appreciate particularly the beginning of the article that highlights some positive ways that colleges and universities can use social media - it focuses more on a knowledge/announcement tool and less as a learning tool, but at least starts the conversation.  The data we can get, really quite easily, from social media is always an interesting assessment component for me, in many cases it is like real-time primary sources of what people are thinking and doing.  While we know that students' (because that is basically always my focus), may develop online personalities and identities (just like some folks in this class), the information being put out there, viewed, or commented on, also can provide some easily accessible information gathering, and when thinking about students as a whole, may also create touch points that didn't exist in the past.

Speaking of the identity components, some folks in higher ed are looking at students' digital identities and how they are developed.  Within student affairs, I've seen two emerging (although I'm sure there are others):

https://pweaton.wordpress.com/2014/05/11/viewing-digital-spaces-through-bronfenbrenners-ecological-model/

http://paulgordonbrown.com/2014/06/23/applying-bronfenbrenners-student-development-theory-to-college-students-social-media/

Both use Bronfenbrenner's ecological model, but social media in slightly different contexts, thinking about how our online communities influence learning, growth, and connection!